Pattern Design: The Always Busy Mama
Project Overview
Client: Becky | The Always Busy Mama
Type of Work: Illustration & Pattern Design
Goal: Create a custom hand-drawn pattern that represents Becky’s brand, seamlessly integrating her brand identity into packaging, social media, and her website.
The Process
Initial Concept & Inspiration
Becky’s brand celebrates the busy yet intentional life of moms, offering jewelry with meaning and purpose. I wanted the pattern to feel playful, stylish, and meaningful, using hand-drawn icons that reflect her brand’s story.
Design & Illustration Choices
- Hand-drawn icons – Each symbol was illustrated by hand to create an organic, personal feel.
- Seamless repeat pattern – Designed to be versatile for packaging, digital use, and branding elements.
- Color variations – The pattern was created in multiple brand colorways for a cohesive look across all platforms.
Instagram Highlight Covers
Individual icons were repurposed into social media assets to extend brand consistency.
Custom Website Icons
add a thoughtful, handmade touch to Becky’s Shopify store, making it feel more authentic and aligned with her brand story.
They appear on key pages, subtly reinforcing her craftsmanship and attention to detail.
Final Thoughts
This custom illustration set and pattern added a layer of personality and cohesion across Becky’s brand, from her Shopify store to her Instagram. Seeing it used in tissue paper, social media, and her website design ties everything together in a thoughtful way.
Need Custom Illustrations for Your Brand?
Looking for a hand-drawn pattern or custom artwork to elevate your branding? Let’s create something amazing together!
Lauren Shaddow
A website designer and e-commerce coach who helps small business owners build Shopify stores and create a strong brand identity. With a background in design and online sales, she shares practical, easy-to-follow advice to make selling online more manageable. Through her blog, courses, and coaching, she helps entrepreneurs feel confident in growing their businesses their way.