Website Design: The Always Busy Mama
Project Overview
Client: Becky | The Always Busy Mama
Type of Work: Shopify Website Design
Goal: Becky was previously using Wix for her online store but wanted to transition to Shopify for a more robust e-commerce experience. This project involved a full website setup, including essential pages like Home, About, and Contact, as well as custom pages tailored to her business, such as a dedicated Permanent Jewelry page. The goal was to create a user-friendly, professional, and cohesive online presence that made shopping seamless for her customers.
The Process
Initial Concept & Research
Becky’s brand, The Always Busy Mama, is all about creating elevated accessories for every occasion —from bathtime to date night and everything in between. Her collection of gemstone jewelry is designed with deep meaning, offering pieces that symbolize empowerment, protection, love, and compassion. Each design is inspired by a personal memory, whether it’s a joyful birthday celebration or a challenging life transition. The goal was to build an online store that reflects the emotional depth and intention behind her jewelry while making it easy for customers to find meaningful pieces that resonate with their own stories.
Design Choices & Strategy
For Becky’s Shopify website, we focused on creating a conversion-optimized store that not only showcases her jewelry beautifully but also encourages online sales. Since she does a lot of in-person events, permanent jewelry services, and pop-up shows, we made sure the site was structured to support both her local business presence and her growing online store.
Some key design decisions included:
- Clean, user-friendly navigation to help shoppers easily explore different collections.
- A dedicated Permanent Jewelry page to highlight her custom service.
- An events section so customers can find her at upcoming markets and shows.
- Mobile-optimized design to ensure a seamless shopping experience on the go.
- A subtle brand refresh (which you can read more about [here—link to brand refresh post]).
The final result is a Shopify store that not only tells Becky’s story but also supports her evolving business, making it easier for her to connect with customers both online and in person.
"I recently had the pleasure of working with Lauren on my website, and I couldn’t be more pleased with the results."
"I highly recommend Lauren to anyone looking to create a professional website quickly and efficiently. She makes the entire process seamless and stress-free!"
Final Thoughts
Helping Becky transition from Wix to Shopify was all about creating a seamless, conversion-focused shopping experience that reflects the heart of her brand. With a thoughtfully designed online store, she now has a strong foundation for growth, allowing her to reach more customers beyond her in-person events and permanent jewelry services. This project was a perfect blend of strategy, storytelling, and functionality, ensuring that every visitor to her site can easily find a meaningful piece that resonates with them.
Ready for a Website that works for you?
If you're ready to upgrade your website and create a beautiful, strategic online store that works for your business (not the other way around), I’d love to help! Whether you’re starting fresh or migrating from another platform, let’s build a Shopify site designed to sell.
Lauren Shaddow
A website designer and e-commerce coach who helps small business owners build Shopify stores and create a strong brand identity. With a background in design and online sales, she shares practical, easy-to-follow advice to make selling online more manageable. Through her blog, courses, and coaching, she helps entrepreneurs feel confident in growing their businesses their way.
